Taking customer communications to an exotic place where design and data enhance the buying process

Established in 1906, luxury travel company Kuoni offer a collection of holidays to destinations across the Globe, providing a sumptuous experience into the sights, sounds and warmth of our world’s diverse environments and cultures.

A customer of Opus Trust Marketing’s since 2009, the Swiss travel company uses a tailor made blend of Opus’ Trust Document, Trust Creative and Trust Post services for their customer communications.

Requiring full colour ticket books, itineraries, invoices and statements to be printed, enclosed and mailed, Kuoni were looking for an outsourcer with the facilities to not only create their documents in full colour, but also support them with insights into how they can get more from their transactional mail.
 
Our Solution
The team at Opus immediately understood that Kuoni’s correspondents needed to echo the prestigious brand’s positioning - ensuring customer communications were consistent with the personalised services enjoyed across Kuoni’s other customer touch points.

Remaining customer centric, the team at Opus has ensured Kuoni’s ticket books not only enhance customers’ buying experience, but also provides a top quality booklet which informs the receiver of all their important travel information. Seamlessly integrating targeted offerings and boosting the travel operator’s return on investment.

Utilising Opus’ full colour digital printers, Kuoni’s customer communications are printed on the day data is received, with luggage tags enclosed alongside travel itineraries before being mailsorted and despatched via Opus’ downstream access account.

Results

• An added customer touch point which enhances the buying experience for customers whilst reinforcing Kuoni’s prestigious brand as a luxury tour operator.
• Full colour ticket book and travel itineraries which have a genuine coffee table factor about them.
• Documents enclosed into branded envelopes and despatched via Opus’ downstream access account.
• All encompassing service which enables Kuoni to focus on their core business.

We are particularly happy with the service Opus Trust Marketing provides.