Transactional Mail for the Travel Industry

The UK is full of enthusiastic travellers with well-worn passports, keen to immerse themselves in other cultures, experiences and not to forget sunshine. This enthusiasm for escaping Britain's shores saw an estimated £41.1 billion spent on travel in the UK during 2010.

At Opus Trust Marketing we are experienced in fulfilling a wide range of transactional mailing work for the travel sector- counting luxury tour operator Kuoni as a long-standing customer. Recognising the importance of providing customers with an all-round experience from the day they pick up a travel brochure, to arriving back from their holiday, we have worked closely with travel industry clients to maximise their customer communications.

Working with Opus Trust Marketing has enabled our travel clients to optimise their transactional documents, becoming a key piece of marketing communications which not only enhances brand perception and overall buyer experience but also creates a valuable touchpoint for cross-selling, up-selling and third party advertising.

What we do

• Full colour invoices that can be printed and despatched or delivered electronically.
• Full colour travel booklets; personalised to the receiver with information on their destination and resort; includes luggage tags, targeted cross-selling, up-selling and third party ads.
• Mail pieces enclosed into branded envelopes.
• Communications despatched via the most effective postage channel.
• All communications are completed within Opus' stringent production processes, with 2d barcodes safe-guarding the integrity of work and providing end-of-job reports for clients.

Combining and tailoring the Trust Family of Services for our travel industry clients has resulted in innovative communications which have not only increased ROI but also boosted customer loyalty.

For more information please view our Kuoni Case Study by clicking the button below.