Marketing Services

How to keep customers and engage people? At Opus we believe we have the secret and it's all about speaking from the start; using customer and employee communications as a touch point to engage and present relevant, targeted content. We add value to customer and employee communications through enhancing bills, payslips- and any other transactional mail- with intelligent design, data usage, print production and enclosing, turning documents into dual purpose communications tools which truly engage from the doormat onwards.

Why?

With growing consumer cynicism leading to active ad avoidance, grabbing attention can be a difficult and expensive task. So when you have a document which 95% of receivers view, then that document becomes a very effective platform to communicate. This opportunity is precisely what customer and employee communications present. Through understanding what Opus' clients want to achieve from this moment we are able to provide a solution which is flexible, whether the objective is boosting customer loyalty, cross selling, up-selling, brand positioning, campaign integration or even driving traffic towards digital channels.

How?

Our Trust Family of Services' modular approach is what has enabled many Opus customers to enhance their customer communications.

• The flexibility of Trust Document provides a cost effective solution to creating transpromotional communications. Full colour print, targeted data usage as well as envelopes which can include variable marketing messages, not to mention our ability to enclose a number of selected inserts alongside customer and employee communications.
• Trust Creative enhances documents with the simplicity of functional design, so customer and employee communications' primary information is clearly presented and accessible to the receiver, allowing additional marketing communications to succinctly sit alongside.