TransPromo
Consumers today are bombarded with thousands of promotional messages on a daily basis, from television and radio ads to outdoor advertising and Web ads.
Marketers face the challenge of getting their messages out in a way that breaks through this clutter and encourages recipients to engage in desired behaviours, which can range from simply recognizing a brand to changing investment strategies or purchasing the latest product or service the marketer represents.
Increasingly, marketers are using the tried and true monthly communications medium - the statement - as well as other transactional documents in new and different ways to ensure that their messages are noticed. This method of advertising is referred to as transpromotional, or TransPromo, and it is creating a significant buzz.
TransPromo provides an opportunity to blend marketing messages with must-read transactional statements, invoices, confirmations, benefits explanations and other notifications to influence behaviour and ultimately drive business volume.
Transactional Documents That WORK!
Transactional documents (statements, bills, confirmations etc.), don't need to be boring any more, they can be filled with vibrant color, customized, targeted messages and integrated with multi-channel marketing communications.
- Leverage cross selling opportunities for new products and services with the one guaranteed piece of mail that customers read - a statement
- Marketing pieces which are now printed separately can be integrated into the statement resulting in reduced costs in terms of paper and postage
- Integrate customer specific messaging to improve the ROI on the marketing investment
- Integrate personalized URLs with transactional documents for multi-channel communications
